Scag’s increased involvement in NHRA drag racing includes presence at all 2023 events, Scag Mower Drag Races in Gainesville and Indy
NHRA announced today a new multi-year partnership with Scag Power Equipment, with the industry leader in commercial and residential riding, stand-ons and walk-behind lawn mowers set to become the Official Outdoor Power Equipment Provider of NHRA.
The multi-year deal begins with the 2023 NHRA Camping World Drag Racing Series season, which opens March 9-12 with the Amalie Motor Oil NHRA Gatornationals at historic Gainesville Raceway and adds to the growing involvement Scag has quickly developed in NHRA drag racing.
Scag is a major team partner with the JCM Racing team owned by Cathi and Joe Maynard, a lineup that includes eight-time Top Fuel world champ Tony Schumacher and Funny Car veteran Tim Wilkerson. Scag is also a major associate sponsor for reigning and five-time Pro Stock world champ Erica Enders.
Additionally, Scag will have a major display presence at all 21 NHRA Camping World Drag Racing Series events in 2023, along with distinct integrations across all NHRA television, social media, and digital media channels. To add even more excitement to the partnership, the Scag Mower Drag Races featuring NHRA drivers will take place in both Gainesville and at the prestigious Dodge Power Brokers NHRA U.S. Nationals in Indianapolis, allowing fans to win prizes from Scag.
“When we got involved last year, it was a very measured step back into racing,” said Randy Gloede, President and CEO of Metalcraft of Mayville (the parent company of Scag Power Equipment). “What we learned was NHRA really meshes well with our targeted demographic, both with our dealer base and end product user group. At events, we used them to give our customers a VIP experience and it had a huge impact on them. By the end of the season, we had a firm understanding of how we wanted to use the NHRA events to continue to build our customer experience. We’re looking forward to building off the momentum we started last year.”
As the Official Outdoor Power Equipment Provider, NHRA will use Scag Power Equipment at all NHRA tracks and Scag’s full line of products will be used by the NHRA Safety Safari presented by Simpson throughout the 2023 season.
Along with industry-leading commercial and residential riding, stand-on, and walk-behind lawn mowers, Scag Power Equipment is also a standout company in the residential debris management field. Founded in 1983, Scag is one of the largest independent manufacturers in the power equipment industry with more than 50 models available for consumers.
“Scag Power Equipment has already shown a tremendous commitment to NHRA drag racing and we’re thrilled to introduce them as the Official Outdoor Power Equipment Provider of NHRA,” said Brad Gerber, NHRA Vice President and Chief Development Officer. “As a company, they’ve seen the benefits of pit side hospitality and the Scag brand being exposed to our great fans. We are excited to see that relationship continue to grow in 2023 and beyond. Scag a first-rate company with outstanding products that are popular with our fanbase.”
Scag has quickly found a strong footing within the NHRA scene, becoming a sponsor for Schumacher during the 2022 season. That turned into a full-time primary sponsor for Top Fuel’s winningest driver and, this off-season, they added Enders, who won 10 races in 2022, and the fan-favorite Wilkerson to the mix. With the latest partnership news with NHRA, Scag is firmly entrenched within the sport for years to come.
“We have thoroughly enjoyed our time with Tony Schumacher and the Maynard family, and it’s a huge thrill to add Tim Wilkerson, Erica Enders and NHRA to the mix this year as well,” said Dennis Opalacz, Vice President of Sales, Scag Power Equipment. “It’s been great for our brand and having a major presence at NHRA events has presented so many tremendous, once-in-a-lifetime experiences for our distributors and customers, and we look forward to continuing that in 2023.”
About Scag Power Equipment
Scag Power Equipment, a division of Metalcraft of Mayville Inc., is one of the largest independent manufacturers of commercial & residential lawn mowers and debris & management equipment in the United States. Metalcraft of Mayville Inc., an ISO 9001:2015 Registered company, manufactures products in its six facilities, totaling over one million square feet, located in Mayville, West Bend, Beaver Dam, Horicon, New Berlin, and Fall River, Wisconsin. Learn more at www.Scag.com.
About Camping World Holdings, Inc.
Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America’s largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966. We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry’s most extensive online presence and a highly trained and knowledgeable team of associates serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enable us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With RV sales and service locations in 42 states, Camping World has grown to become the prime destinations for everything RV. For more information, visit www.CampingWorld.com.
Headquartered in San Dimas, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 21 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, NHRA Pro Mod Drag Racing Series, Flexjet NHRA Factory Stock Showdown™ and Top Fuel Harley Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.